The Template.
I've heard the name Travis Porter floating around for awhile and had no real idea who that was other than an up and coming Hip Hop act in Atlanta with a great deal of buzz on the streets and on the internet. I didn't check out the music because the people I know in the know weren't talking about TP so I let them slip from my mind.
I finally headed over to TP's myspace today. It turns out they are a group. It isn't one MC. I see what they're doing. They've got a mixtape with the hottest street rapper in Atlanta today, Wacka Flocka Flame, and they have over one million listens to one of their signature songs.
I see how it can be catchy, etc. It's honestly not my kind of music and I hope for them nothing but the best. Here's the kicker, though: They know what they are doing.
I can't tell you how long the uber dumbed down trap -rap game that Wacka, Gucci and OJ are apart of will last. Or it it will be valid once TI is back on the scene. If snap and crunk are any indicator, it's in the last 2 years of it's 5 year run.
But THIS? This is perhaps the best of the chimera project of melding Atlanta's Hipster look/vibe/aesthetic, which has been proven to generate solid internet buzz, with the street swag movement in Atlanta of the past 2 years.
It can work. I think it'll get it's 5 year run, too. The staying power behind movements like this, as always, are the lyrics. That's the meat on the bone. They don't have it.
Danceable pop tunes? Check. Cool, "Different" (certainly for the hood) look? Check. But at the end of the day, it's just not that deep. They might get their 15 minutes, their 5 years but here's why I think they might have a better chance than any hipster act CURRENTLY trying to get money in Atlanta to get their moment in the sunshine:
THEIR PERFORMANCE SCHEDULE:
I've said it time and time again. If you aren't performing at REAL, AUTHENTIC Atlanta clubs, if you aren't doing neighborhood and highschool shows, if you aren't reaching the PEOPLE? You're internet buzz might get you internet famous, but you won't sell one record and today both indie and major labels aren't looking to make style points. They need to move UNITS.
I finally headed over to TP's myspace today. It turns out they are a group. It isn't one MC. I see what they're doing. They've got a mixtape with the hottest street rapper in Atlanta today, Wacka Flocka Flame, and they have over one million listens to one of their signature songs.
I see how it can be catchy, etc. It's honestly not my kind of music and I hope for them nothing but the best. Here's the kicker, though: They know what they are doing.
I can't tell you how long the uber dumbed down trap -rap game that Wacka, Gucci and OJ are apart of will last. Or it it will be valid once TI is back on the scene. If snap and crunk are any indicator, it's in the last 2 years of it's 5 year run.
But THIS? This is perhaps the best of the chimera project of melding Atlanta's Hipster look/vibe/aesthetic, which has been proven to generate solid internet buzz, with the street swag movement in Atlanta of the past 2 years.
It can work. I think it'll get it's 5 year run, too. The staying power behind movements like this, as always, are the lyrics. That's the meat on the bone. They don't have it.
Danceable pop tunes? Check. Cool, "Different" (certainly for the hood) look? Check. But at the end of the day, it's just not that deep. They might get their 15 minutes, their 5 years but here's why I think they might have a better chance than any hipster act CURRENTLY trying to get money in Atlanta to get their moment in the sunshine:
THEIR PERFORMANCE SCHEDULE:
I've said it time and time again. If you aren't performing at REAL, AUTHENTIC Atlanta clubs, if you aren't doing neighborhood and highschool shows, if you aren't reaching the PEOPLE? You're internet buzz might get you internet famous, but you won't sell one record and today both indie and major labels aren't looking to make style points. They need to move UNITS.
Labels: Travis Porter
posted by FireBrand at
11:07 PM
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